Designing a Pictorial Language
Rudolf Modley’s Search for Philanthropic Support for the Development of a Universal System of Symbols
Research report
In 1966, acclaimed cultural anthropologist Margaret Mead, and graphic designer Rudolf Modley established the nonprofit Glyphs, Inc., to advance the research, classification, and promotion of universal graphic symbols around the world. Creating a visual language and system of symbols, they believed, could transcend language and lead to greater international understanding and harmony. But despite their esteemed records and vast international contacts, Mead and Modley's ambitious and utopian vision was never fully realized, stalled by lack of financing, unclear and unrealistic goals, differences over philosophy and methodology, and competition and criticism from other comparable endeavors.
The correspondence, memos, proposals and reports available in the Rockefeller Archive Center holdings -- notably those of the Ford Foundation (and its affiliate, the Fund for the Advancement of Education), the Rockefeller Foundation (specifically those of the Rockefeller-funded General Education Board), and the Russell Sage Foundation -- provide rich insight into the journey and obstacles faced by Rudolf Modley in raising philanthropic support for his ambitious vision in the decades leading up to the formation of Glyphs, Inc.
Publisher
Rockefeller Archive Center (RAC)
Funding Support
My research on Mead and Modley was supported thanks to a research stipend from the Rockefeller Archive Center (RAC).
Year
2022
“The pioneering collaboration between acclaimed cultural anthropologist Margaret Mead and graphic designer Rudolf Modley represents an historic milestone in social design history.”
— Lee Davis, Designing a Pictorial Language